A well-designed website will help your users find the information they are looking for more easily and will make your business look professional. Carrying out a web design taking into account from the beginning not only your users but also the way in which search engines will index it will help make it a success. In this post we offer you 10 practical tips for the development of your website:
What is the main message you want to deliver to the visitor on each page? If your website has too much information on a single page, it will end up confusing the user. Furthermore, search engines like Google prefer that you have your information properly organized on separate pages, as this simplifies the use of the web for your users.
2. Use visual highlights for those sections that call the user to take action.
For example, your phone and email address should stand out. The use of icons helps to highlight important sections on a website.
3. Set up a newsletter system.
This is a cheap (and environmentally friendly) way to keep in touch with your customers, alerting them to new products, events, offers or even to send them special discounts exclusively for subscribers.
4. First impressions are very important.
When a customer lands on your page, you have 5 seconds to convince them to stay. Your main website should be simple and have the ability to immediately communicate what you do and what sets you apart from the rest.
Use photos of people and include testimonials from clients who are happy with your services to build trust. Be sure to include your address and phone numbers on your contact page. Your customers will like to know how to contact you quickly and where to locate you.
6. Use maps.
Some clients may not know or do not know the area in which your business is located. Nowadays, it is very easy to configure a Google map with the exact directions to get to your business.
7. Do keyword research before starting to organize your website.
This is important as it will help you identify what type of searches your users perform. Select the keywords with the highest number of searches and with which you would like to be found, and use them naturally in the titles and texts of your website.
8. Make sure to organize your website in such a way that it is very easy for your users to access its different sections.
A clean and logical navigation menu will help your users find what they are looking for quickly.
9. Use web standards.
For example, clicking on your logo will redirect you to the home page of your website. People already come with certain expectations based on their use of other web pages, and adhering to these conventions will help your customers find what they are looking for more easily. Learn what these conventions are and make sure they are used correctly on your website.
10. Limit your color palette.
Professional websites tend to use 2-4 main colors. Use colors only to highlight important content on your website, and always based on a color scheme predefined by your web designer.