Admin You’ve likely heard the term “conversion rate optimization” (CRO) before, but you may not be entirely sure what it means.
CRO is the process of increasing the percentage of visitors to your website who take the desired action, such as making a purchase or filling out a contact form.
In other words, it’s all about getting more people to do what you want them to do when they land on your site.
There are a number of factors that can affect your conversion rate, which is why CRO can be such a complex and daunting task.
But don’t worry—we’re here to help.
In this blog post, we’ll share seven of the most common CRO mistakes we see small businesses making and how to avoid them.
These are all issues that you can solve on your own or hire a Conversion Rate Optimization Expert to assist.
1. Not Having A Mobile-Friendly Site
In today’s day and age, it’s absolutely essential to have a website that is optimized for mobile devices. More than 60% of all internet traffic now comes from mobile devices, so if your site isn’t designed for smaller screens, you’re likely losing a lot of potential business.
2. Not Tracking Your Results
If you’re not tracking your conversion rate and other key metrics, it will be very difficult to know what’s working and what isn’t. Make sure to set up Google Analytics on your site and check in on your progress on a regular basis.
3. Not Offering Enough Payment Options
If you’re running an ecommerce store, it’s important to offer a variety of payment options so that customers can choose the one that works best for them. The more options you offer, the more likely people are to complete their purchase.
4. Making Your Forms Too Long or Complicated
If you’re asking visitors to fill out a form on your site. Make sure it’s short and simple—the last thing you want is for people to get frustrated. Give up before they reach the end. In general, the less information you require, the better.
5. Having A Slow-Loading Site
In today’s fast-paced world, people have very little patience for slow-loading websites. If your site takes more than a few seconds to load, chances good that visitors will get impatient and click away before they even have a chance to see what you have to offer.
6. Not Creating Compelling Content
If the content on your site dull and uninspir, visitors are unlikely to stick around for long—no matter how well-designed your site may be. Make sure your content is interesting and informative if you want people to stick around and convert.
7. Not Using Negative Space
Negative space is the empty space on your web page that surrounds the content—and it’s just as important as the content itself! If your pages are cluttered and busy, they will be confusing and off-putting to visitors. Make sure to use plenty of negative space in your design to keep things clean and easy to understand.
Conversion rate optimization can be a complex and daunting task—but it doesn’t have to be! By avoiding these seven common mistakes, you’ll be well on your way to achieving better results from your CRO efforts.
Need help getting started?
Consider contacting a Conversion rate optimization expert.
