Now is the perfect time to keep going and take on all the marketing and SEO tasks that you’ve put on the schedule. At this point, be following the safety precautions suggested by WHO. World Health Organization (WHO). A number of federal governments are coming into action with policies that protect their employees from the negative economic effects of self-isolation.
In Italy One of the most affected areas until now The government has reached an agreement with banks regarding the cancellation of mortgage payments, for instance. In Canada which is where I reside the waiting time for unemployment benefits is now reduced. Keep Calm & Optimize On This isn’t the moment to be in anxiety. I’m hearing alarming reports from SEO and marketing friends of clients rescinding their contracts and closing marketing activities until the next notice.
This reaction from a knee-jerk perspective
It doesn’t matter if you’re a landscaping company, family-owned restaurant, small retail shop, or other privately owned business it is possible that you’ll be experiencing revenue losses over the next few months. Business of service or product brick-and-mortar or e-commerce, we’re all anticipating an opportunity to make waves. Facebook
We see the concept of paid search and social in terms of a live auction, but we tend not to view organic in this method. It’s an ever-changing, competitive environment. If you’re not proactively moving forward and advancing, you’re slipping behind.
Planning for Marketing & SEO During COVID
If you’re making between $1 million and $5 million in annual sales, you’ll be spending between about 7-8% of your revenue for marketing and advertising, as per the U.S. Small Business Administration.
I’ve worked with companies that are growing rapidly. that budgeted 10-12%, however for maintenance, 7 percent is an acceptable minimum. That means that for every $100,000 in revenue gross it is recommended to have at least $7,000 allocated for marketing and advertising per year.
Maintaining amount of marketing investment
If you can’t manage to invest in growth now, just let it be. If it’s logical to reduce some paid ads for the moment (say you’re in a position where your employees won’t be able to serve customers and there’s no sense in inviting them to your store) it’s an appropriate decision to take.
Marketing through SEO or inbound is an ongoing game, but. You’ve put money into developing your workflow and processes and are now ensuring the quality of your data with regular measurement, creating an audience and a customer base, and delivering high-quality content that is ranked.
Additionally is that you can be sure that other people will get scared and underestimate the effect of an emotional decision on their six- to 12-month business plan.
Take on all the SEO and marketing tasks
If you’re working as an agency or marketing internally These are the tasks that you can get your team to work on when they are self-isolated and working remotely. SEO & Marketing Tasks for a Faster COVID Recovery
Interview Employees & Customers
Utilize Zoom as well as Google Hangouts to host and make video calls. Ask your employees and clients about their personal experiences the knowledge and understanding of products or services and your culture.
Do a Mini-Audit of Your Content Assets
A comprehensive content audit requires some time and experience, but there are many things you can do during this long period to boost the performance of your content with an audit in a miniature format. If you’ve not taken inventory of your assets for content to date, now is an ideal moment to begin. tyuiu
Create a brand new Google Sheet or Excel sheet and create a tab for each type of content:
Articles you’ve written that you’ve been published externally. Etc.
If you’re very ambitious, you could look up articles published by others about your business. Then, evaluate each item with an objective eye. Which images and high-quality pieces are you able to reuse for other channels? Which of the pieces received more social media shares? What got the most backlinks?
Which ones receive the most visitors to their sites? They could be all potential opportunities to update with new content. Optimizing using new CTAs and keywords. Linking internally to new products or services. Promotions to be promoted when business is picking back up.
Are you able to answer frequently asked questions regarding your method of small engine repairs? Bring new members to your team, introduce products or new features to your customer base? Are you able to inspire seasonal bookings that will be later in the year? If you’re constantly tangled in the field and are now you’re frightened in an empty office, fiddling with your thumbs This is the perfect moment to play around with your web-based game.
Clean up Your Administrative Messes
Clean up your files, eliminate items I no longer need Close open contracts that shouldn’t open.
write a few posts that I’ve been trying to finish that include timeless advice. Also, perform a long-overdue SEO cleaning up.
Webinars and Podcasts:
study for some I could pitch and then work on ideas and pitches for the future.
take a look at that stack of marketing books I’ve not yet read!
Take Aim at Different Types of SERPS
If you’re like the majority of small business owners you’ve probably not had enough time to consider getting more sophisticated than an online presence, and perhaps trying to balance the organic as well as PPC efforts to ensure you get the best coverage. If you have some time to look into the depths, you can plan your dominance over position zero and video carousels as well as paragraph snippets and much more.
Get Recording Videos
Videos are great SEO tools on their own, however, they can be very helpful to you: Target long-tail keywords. Trigger features snippets of audio. Included in relevant YouTube search results. They can also be the foundation for all kinds of content.
As previously mentioned, Otter.ai is a low-cost method of converting video using AI (and should you have employees who are in need of home-based work they can be enlisted to view the video and then clean up the transcripts, since the technology isn’t flawless.). embed the video into an article on your blog and incorporate the video’s transcript. Make screenshots and post them to create images for social.
Pick 5-10 quotes from the transcript and incorporate them into photos on Instagram in the months ahead. Use these quotes in press announcements and forthcoming blog posts. Jessica Foster explains How to make engaging Q&A Videos in just 5 steps in her most recent column.
Work on Your Online Reviews Strategy
The internet is brimming with reviews that companies haven’t responded to. It’s not necessary to return to the beginning of Yelp time to answer every review. But now is the perfect moment to ensure that your most recent reviews are accompanied by an intelligent and thoughtful response.
Make a review policy and, if you’ve got an excellent candidate, train your employee today to manage the online reviews in the future. Create some templates for responses and review your brand message using them. Help them respond with negative feedback and escalate legitimate customer service issues to the appropriate person.
Provide them with the equipment to keep track of reviews and receive notifications. Tell them what you’re expecting to determine how valuable reviews are as well as monthly reports.
Get Behind Digital in a Big Way
“Get your storefront online, so that customers can switch from shopping for personal items to delivery of parcels. Loom recently halved their costs. I purchased a one-year Pro plan at $48USD per year. It’s an enormous tool to share details with contacts and clients. Evangelize telecommuting. Make sure that people know about tools for remote work such as Skype. Zoom, Google Docs, etc”.
Update Your Google Business Profile
Are you operating during special time frames? Special care should be taken to prevent the development of COVID-19? Google encourages local businesses to take advantage of the tools offered by GMB’s dashboard. GMB dashboard to inform customers know about changes.
Make sure you update your business hours as well as your business description and share Google Posts with updates and special offers. And be sure that your contact details are correct to ensure that people can try to contact you.
Show Your Website Some Love
Fix your website. If you know that it’s not perfect so spend your time practicing the principles you teach and create a lead magnet it should become.
Sniff out Unnatural Links
In her latest column, Anna Crowe published a couple of interesting stories on the importance of searching for and eliminating fake backlinks. In one instance one site received an unintentional Google penalty but was able to achieve the top three position after getting rid of a disavowed form and removing more than 1,900 fake hyperlinks.
Another site suffered a loss of 82% of traffic after it built thousands of links that were not natural. There are many ways in which unnatural links can occur. And they’re not always intentional. Unscrupulous SEO there, or a fraudulent competitor over there. And then you’re unable to figure out why the SEO efforts aren’t yielding results.
In How to Identify Unnatural Links to Your Website and How to Deal With These links, Crowe explains 11 types of links that are not natural to look out for. And then outlines an easy method for figuring these links out.
Consider an Outreach Strategy
Are your customers familiar with receiving communications from you on a regular basis via messages via SMS, email, or social media?
Don’t let the relationship fall off.
Beware of sloppy promotional campaigns that are based on disasters. The best thing you could do is be imaginative and consider ways you can help others feel safe as well as social interaction or provide tangible assistance during COVID-19.
Do you have the ability to host an online video space at least once each week, where people can visit, engage in a lively discussion on the latest trends in your field or trade secrets or advice that relate to your service or product?
Do you want to be an authority in your local area in disseminating reliable information to your neighborhood about COVID-19’s benefits? Keep in mind that a lot of cities do not have an official local radio or newspaper. If you’re able to collect information from local health and government agencies and ensure that people know how they can test for Coronavirus. The actions they need to be taking to report any symptoms, and so on.
Inform your customers about what your company is doing to improve or adapt to safeguard your employees and them. Engage customers in conversation and be available with any questions or concerns that they might have.
Get to Know Customers Better
“Go through your data analysis and sales/leads data. Do you have any information about your clients? How do you find out about potential customers who didn’t choose you (or about those who are near your company who don’t purchase from you)? What’s in the statistics that you’ve overlooked in the past? Are they using iPhones and all visiting from the city of X? Check out trends from offline and online and identify what you could solve today that you’ve been unable to accomplish.”
And Remember, Put On Your Own Oxygen Mask First.
Supply chain disruptions, as well as the necessity for social distancing and the threat of financial uncertainty, are major challenges for business owners. You are accountable to your employees as well as customers, as well as other stakeholders. You have to take care of yourself to ensure that you’re well-equipped to care for the other stakeholders, first.
The WHO has published a report called Mental Health Considerations during COVID-19 Outbreak. I would recommend it as a source to all who are trying to confront the rapidly evolving danger.
Words are important. It’s all about perspective.
Concentrating on the future and how we can be prepared for recovery issues. Are you planning to address certain elements of your enterprise in the event that there is a slowdown? Give us your suggestions in the comment section.