One thing you want to know as a business owner is the cost of product photography. This is because the world has become fast-paced and technology is penetrating many areas. One such area is eCommerce, a method of selling products and services online.
People need to be able to view your products online. More importantly, they need to see these products in the best possible light.
The need for product photography in eCommerce
Is the cost of product photography worth it? If you’re a business owner with one eye on product margins, chances are you’ve pondered this question. Here’s why you have to pay the cost of the product photo.
The eCommerce industry is very competitive regardless of industry. There are so many customers browsing the internet looking for the products they need. Great images can often be the difference between you and the competition.
Up to 90% of online shoppers say that image quality is the deciding factor in whether or not they make a purchase. So you see, you need to pay attention to how you photograph your products.
In the same vein, you may be wondering why you need a product photographer when you can capture your products with your phone. The simple answer is that your phone cannot provide high quality images like a photographer can.They also have the expertise to capture your products in a way that appeals to your target market.
What is the cost of product photography in Toronto?
E-commerce product photography has different rates. Typically, depending on the size of your project, product photography in Toronto can cost up to $100. However, that number can quickly climb into the hundreds of dollars.
The amount you pay a photographer depends largely on how they provide the service. You can pay per day, image, hour or per product. This variation in how a photographer can charge you is a relevant factor when it comes to pricing. Here’s what we mean.
Price of product photography per hour
If you’re paying by the hour, you should expect product photography prices to range from $25 to $500, depending on the photographer providing the service. If you have different needs across different products, paying by the hour may be the right choice.
However, the problem is that you may not know how many hours you need. As a result, you may spend more money than your budget. Therefore, estimate the number of hours required for the work and make sure it is in line with your budget.
LetzMarket provides the service of product photography at a reasonable price. If you don’t have an eCommerce website, they can also help you to design an eCommerce website, in this way you can able to sell your product from different social media platforms as well as by your own website.
Product photo price per day
You can also choose to pay for product photos on a daily basis if that better serves your needs. In this regard, you should expect a price between $300 and $3000. This is the range you will get depending on factors such as the photographer’s experience and portfolio.
Choosing to pay daily is a smart way to manage your spending. To maximize this type of payment, you need to ensure that you have a full day to shoot.
Product photo price according to images
Another way to pay is to pay based on the number of images the photographer takes. You can choose this method if you want to be specific about the costs you incur. Since it is based on images, you don’t have to worry about the time spent, but the images created.
Here, the product photographer will list the rates for each image. Please note that more than one image may be required per product. Take this into account when calculating your expenses.
Often the price you pay for each image will range anywhere from $10 to over $400. It all depends on the expertise and experience of the photographer. So you will need to negotiate with the photographer to set an exact price that fits your budget.
Product photo price per product
This is the fourth and final payment method that photographers often offer. If your products are similar, you can get the photographer to charge with this model. With similar products, the photographer does not have to spend too much time. Likewise, the photographer does not need to use different equipment. As such, the photographer can estimate the time and effort to work.
If you use this method, be aware that it is advisable that you have the same hope for the products. With this type, the more products you have, the less you will have to pay for product photography. In general, average rates fall between $20 and $80.
Experience of photographers
To estimate the cost of product photography in Toronto, consider the experience level of your potential photographer. For experienced photographers, their rates are often on the higher end of the spectrum.
The top tier includes top professionals who charge somewhere around $500 per hour. Chances are you won’t need this level of service. So you may not have to go for it.
The next level includes professionals whose rates fall around $300 per hour
This suite of photographers also charges nothing less than $75 per image. Photographers in this class have a significant level of education and large portfolios in photography. These photographers are professionals because they have years of experience.
The next tier includes amateur photographers who charge about $50 per image. These photographers also charge about $100 an hour. Photographers in this class do not have the required formal education, but they do have some experience.
The last level is for beginners and hobbyists. They are photographers who are just starting out with little experience. They charge about $50 per hour and between $10 and $25 per image. While they may provide results better than DIY, they cannot provide the level of quality a professional will.
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