Certainly, each of us, at some point in our professional career, has come across terms such as UX and UI design services. These terms refer to the design and modification of websites and largely determine whether the website user stays on it longer and, in the next stage, decides to purchase a product or use a service. UX and UI are often used interchangeably, but they are two concepts strongly dependent on each other. In this article, I will talk about the difference between UI and UX design services and how they work together in the context of digital marketing agency.
What is UX?
At the very beginning, let’s consider what UX is. The extension of this abbreviation is user experience. Simply put, it is the sum of the impressions a person experiences while using the product. User experience design (UX design) is the creation of digital products with particular emphasis on user needs. It is crucial that the interaction provides the recipient with positive experiences, the product is functional, and its use is simple, intuitive and pleasant for the recipient.
UX design – designing positive experiences
Things, says that UX is “all of the end user’s interactions with the company, its services, and its products.” While user experience refers to every interaction a recipient has with a product, UX design applies to every element that shapes this experience. The role of UX designers is to define user needs and develop effective methods, thanks to which the digital product will quickly and seamlessly solve their problems.
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What is UI design?
User interface is the design of interfaces that are visually attractive and, clear and convenient for the user. UI is all the elements of a website or mobile application that make up its visual aspect, including colors, content layout, buttons, font type and size, graphics, photos, animations, menus, and forms. The biggest challenge for a UI designer is to organize and design these elements so that the final result is attractive and clear to the end user. UI design requires graphic skills and a sense of aesthetics and creativity.
How do UX and UI design services correspond?
To explain the relationship between user experience (UX) and user interface (UI), I will use a simple analogy invented by Jonathan Widomski, CEO of Maze. Imagine you are designing a house. UX is the foundation and layout of rooms, and UI is paint, furniture and decorations. The sequence is key in design (both home and user experience). At the very beginning, you should determine the area of the house, construction technique, number of rooms and the relationships between them. Let’s not forget the functional location of doors, windows and stairs. Only after determining the basic things can you start thinking about interior design – wall colors, furniture, and accessories. This example gives an idea of the division of responsibilities between UX designers and UI designers working on a common product. First, the basic logical and functional assumptions (UX) are defined, and then the visual details (UI) are refined.
What is the difference between UX and UI design services?
If UX focuses on usability, UI focuses on its visual presentation. UI design transfers the brand’s visual communication to the digital world, highlights its characteristic elements, and thus strengthens the UX itself. Simply put, UI is all the visual elements of a digital product, while UX is the sum of the interactions that build the user experience. UI and UX design services have a common goal – creating an attractive and useful final product.
UX design is about how a website works:
- What do users think about the site?
- Is the website useful and valuable to the user?
- Do users navigate the website smoothly?
- How easily can users achieve their goals?
When it comes to how a website looks, UI design is in charge:
- Is the website attractive to users?
- Are the elements on the website intuitive?
- Is the website easy and pleasant to use?
- Does the interface support the message?
The best UI and UX design services is one that you won’t notice. One who will be a silent companion, supporting you on your way to achieving your goal. But on the other hand, if something is wrong, you will find out in a few seconds and… you will become irritated like never before.