Search intent is the reason why users conduct searches. Whoever opens a search engine, they have a specific question or topic in mind. Getting answers to their questions is the main goal. Before, people used to focus more on only optimizing the keywords. Companies focused on integrating the keywords into their SEO Company Toronto campaign without regards for the quality of information on the page. It was about integrating keywords, rather than focusing on the information attached to those keywords. Now, Google has gotten smarter, shifting its focus onto the user’s experience and providing search results that give searchers the best possible results.
Four Reasons Why User Search Intent Is Important
It is not sufficient to simply incorporate keywords into your campaign. You should now have useful information that corresponds to and expands on those keywords. Your content and landing pages must be tailored to your audience’s search intent. It is critical to match the user’s search intent. Here are four reasons why user search intent is important in an SEO campaign.
You Meet Their Needs More Effectively
When you match search intent, you fulfill the customers’ needs better. You help them get access to information that they need. Let’s say someone is conducting a search for “how to take care of succulents.” If you owned a plant store that sold succulents, this would be a great opportunity for you
Let’s say someone is searching for “The best pizza near me”. If you owned a restaurant that sold pizzas, this would be a great opportunity for you to create content answering that question. However, if your content focused on the different types of pizza someone can eat, that doesn’t match their search query. When you fulfill your audience’s needs, you drive more traffic to your page. You’ll obtain more relevant leads, which will help improve your SEO ranking.
Leads Should Only Be Directed To One Source
The importance of search intent in retaining leads on your page cannot be overstated. They won’t need to visit multiple websites if you provide them with detailed information that answers their question. They stay on your page and interact with your content. This means they spend more time on your page, which is a good sign for Google. If people find your information to be relevant and stay on your page, Google will move your website up in the rankings, allowing more people to find your relevant content.
It not only improves your SEO ranking, but it also assists you in obtaining more relevant leads. You’ll generate more leads that convert for your company. It’s a great way to help your business earn leads and continue to grow.
Establish An Authoritative Figure
Matching user search intent assists you in establishing your company as an authority in your field. Providing relevant information that matches a user’s search query shows your audience that you know your stuff and can answer their questions about your company, products, and industry.
As you establish yourself as an authority figure, more people will visit your website. They believe you are knowledgeable about your field. Building trust leads to increased traffic to your website, which improves your SEO Calgary ranking.
Increase Brand Awareness
Your content improves your site’s ranking in search results and drives relevant leads to it. If you want your site to appear near the top of search results, you must create content that matches search intent for the keywords you want to rank for. Furthermore, visitors will spend more time on your pages if your content matches their search intent. This means they will spend more time learning about your company.
When your audience spends more time on your page, they become more familiar with your brand. They become acquainted with your brand and learn more about your company. This will help you earn more conversions down the line because they will be more familiar with your brand and choose your brand over the competition.
Types Of Search Intent
Now that you understand why search intent is important for SEO, it’s time to begin optimizing for it. The first step is to comprehend the various types of search intent. There are four different types of search intents to consider.
Informative Search Intent
The most common type of search that users conduct is an informational search. The purpose of these search queries is to learn more about a particular subject or topic. Because people are constantly looking for information, these search queries have the highest search volume.
These searches take place during the discovery phase of the search. People are looking for pages with a lot of content that answer their questions. These pages should be easy to skim so that users can get to the important information quickly.
Navigational Search Intent
Users who conduct navigational searches are looking for a specific page or website. These users are aware of the company or brand they are looking for, but require assistance in navigating to a specific product or service page. Users typically include the brand name in their query, as well as the product. When it comes to navigational searches, the search engine results pages (SERPs) prioritize home pages and product pages for specific websites.
Transactional Search Intent
Transactional searches are the ones with the most commercial intent. People use phrases such as “price” or “sale” when they are ready to buy. People will specifically search for products with these keywords in order to find the product that best fits their query. The SERPs are usually commercial pages, such as product and subscription pages. You’ll rarely see informational pages because these users have moved past the research stage and are ready to convert.
Commercial Search Intent
Commercial searches are a mix of informational and transactional searches. These are informational searches that have transactional intent. People want to make a purchase, but they are looking for information to help guide them to the right product.
When you understand search intent, you help your business discover the best way to optimize your SEO campaign. SEO companies in Calgary know how to optimize SEO campaigns to match user search intent. They will help you create a customized campaign that fits your business’s needs.